Move Beyond Reactive Brand Protection
Brand Defender is the CounterFind platform for finding, validating, and removing counterfeit and unauthorized listings at scale. It combines intelligent monitoring with licensing expertise so your team can prioritize enforcement, validate every takedown, and manage the work that starts after detection - protecting authorized partners, reducing manual enforcement, and staying ahead of counterfeiters.
How Does It Work?
Detect
Monitor counterfeit activity across marketplaces and digital channels through a single, centralized view.
Decide
Prioritize the highest-impact infringement, then validate every enforcement action through a licensing expert before it's filed.
Enforce
CounterFind manages the takedown process and provides ongoing reporting, helping your team stay focused on protecting the business, not chasing listings.
Gain a Team, Not Just a Platform
Traditional brand protection software can detect counterfeit listings. The real difference is what happens after a listing is found. Who files the notice? Who checks it against your licensee list? Who goes after the seller that returns under a new handle? With CounterFind, our team works as an extension of your licensing, legal, and brand protection teams, managing the work while keeping you informed every step of the way.
Turn Enforcement Into Business Intelligence
Understand where counterfeit activity is growing, which products are most affected, and how your enforcement program is protecting revenue, brand trust, and licensing relationships.
Stay Ahead of Emerging Threats
Use counterfeit activity to uncover trademark gaps, identify new product trends, and strengthen future protection strategies.
Protect More Than Registered Trademarks
Enforce eligible name, image, and likeness rights alongside trademark protection to remove more unauthorized listings.
Spend Less Time on Manual Enforcement
Reduce the repetitive work of identifying, validating, and filing counterfeit takedowns so your team can focus on higher-value initiatives.
Protect Your Licensing Program
Every enforcement action is reviewed by a licensing expert, helping remove counterfeit sellers while protecting authorized partners.
Focus on What Matters Most
Prioritize the counterfeit activity with the greatest business impact instead of treating every listing the same.
Built for Teams Ready to Take Back Control
Brand Defender is designed for licensing, legal, intellectual property, and brand protection teams responsible for protecting valuable trademarks and merchandise programs.
Entertainment Companies
Safeguard franchise launches, streaming releases, and licensed merchandise before counterfeit demand peaks.
Sports Organizations
Protect licensed merchandise, preserve fan trust, and keep official gear ahead of counterfeit sellers on every channel.
Music & Artists
Protect official merchandise, tours, and fan purchases from bootleg sellers across marketplaces and social platforms.
Brand Licensors
Protect your licensing program, support authorized partners, and keep royalties flowing where they belong.
Estates & IP Owners
Preserve the value of iconic brands and intellectual property while protecting official merchandise from counterfeit exploitation.
Consumer Brands
Protect your products, retail channels, and brand reputation from counterfeit sellers before they steal market share.
Protect Your Brand Everywhere It Matters
Counterfeiters don't operate in one place. Brand Defender helps protect your brand across the digital ecosystem, from marketplaces and social media to rogue websites and trademark portfolios.
Online Marketplaces
Remove counterfeit products across leading marketplaces before they impact sales, licensing partners, and customer trust.
Learn about Marketplace Protection →Social Media
Stop counterfeit sellers using social commerce, paid ads, and organic posts to divert customers from authentic products.
Explore Social Media Protection →Websites & Domains
Detect rogue websites, cloned stores, and unauthorized domains impersonating your brand online.
Learn about Website Protection →Trademark Management
Support long-term enforcement with trademark monitoring and portfolio management that strengthens every takedown effort.
Explore Trademark Management →Frequently Asked Questions
Get a DemoHow does Brand Defender work?
Brand Defender continuously monitors for counterfeit activity, prioritizes the highest-risk infringement, validates every enforcement action through a licensing expert, and manages the takedown process on your behalf.
Is Brand Defender software or a managed service?
Both, by design - and you set the balance. Brand Defender is a purpose-built brand protection subscription platform backed with client success managers from CounterFind's licensing-native team. Some clients work in the platform daily and stay in close contact with their CSM on strategy and priorities. Others simply review the reporting and let the platform and their CSM carry the load. Both models are fully supported: enforcement activity, results, and reporting are always visible to you, and priorities, policy, and your authorized partner list stay under your control.
How is Brand Defender different from traditional brand protection software?
Brand Defender is a managed online brand protection solution. It combines purpose-built technology with CounterFind's licensing-native team, which reviews and manages enforcement as an extension of your organization.
Does Brand Defender protect authorized licensees?
Yes. Every enforcement action is reviewed by a licensing expert before it's filed, helping ensure legitimate partners remain protected while counterfeit sellers are removed.
Does CounterFind charge per trademark?
No. CounterFind does not charge per trademark. Pricing is based on the overall scope of your brand protection program, not the number of trademarks you own.