More Than Software. A Brand Protection Partner.
Every enforcement decision affects more than a listing. It can affect licensees, royalties, customer trust, and relationships your team has spent years building. CounterFind combines technology with people who understand licensing, helping you act at scale without losing the judgment those relationships require.
Buying a Tool vs. Hiring a Team
Software finds the listing; someone still has to file, validate and escalate. Here is who does that at each step.
The platform detects and surfaces them. Detection is table stakes across the category.
Brand Defender detects them and scores each one, so the listings costing you the most come down first.
Someone on your team opens each listing, completes the marketplace's form and tracks the response.
CounterFind files. Your team is not in the queue at all.
Automated enforcement acts on what the model flags.
A person who knows your licensing program reviews every action before it is filed. An authorized licensee or distributor never comes down by mistake.
The first notice is automated. The counter-notice, the repeat seller and the offshore storefront are a different kind of work.
Escalation is our job, through to Infringement Recovery when the offender is worth pursuing.
Pricing models in this category vary: per trademark monitored, per takedown, per seat, or by the hour.
Flat price tailored to your needs. No charge per trademark monitored, no hourly billing.
Dashboards and reports.
Results in dollars: what came down, what it was worth, and what recovery returned.
Frequently Asked Questions
How does CounterFind compare to Corsearch?
Corsearch is a large provider spanning trademark clearance, search, and watch services alongside enforcement, and positions itself as “Brand Protection Solutions. Reinvented.” (corsearch.com, June 2026)
CounterFind is built around a different priority, starting with how it's priced. Every trademark you own is monitored under one predictable fee, with no per-mark charge — whether you hold six marks or six hundred, monitoring is included, so your cost doesn't climb with your portfolio and you're never deciding which marks are worth protecting this year. Also, CounterFind was founded by licensing experts, not software designers, so every enforcement action is validated against your authorized licensee and distributor list before it is filed; telling a real infringer from an authorized seller is a judgment call, and getting it wrong disrupts your own channel. A U.S. team files and validates every takedown rather than handing you a queue to staff, and Infringement Recovery pursues your worst repeat offenders as a dedicated program.
If your priority is enforcement that understands licensing, predictable cost as your portfolio grows, and recovery against repeat offenders, that's what CounterFind is built to do.
How does CounterFind compare to Red Points?
Red Points describes itself as “a fully managed, AI-led brand protection solution” (redpoints.com, August 2026), and offers a large, highly automated platform with detection scale across thousands of marketplaces focused on those with no licensing program that prefer maximum automated detection breadth. In that model, managed describes the automation. At CounterFind, it describes the enforcement: a person who knows your licensing program reviews every action before anything is filed, and an authorized licensee or distributor never comes down by mistake. Which definition matters depends on what a mistaken takedown would cost your program. Enforcement also covers rights of publicity, so action can be taken against merchandise using a name, image, or likeness even where no logo appears on the product. And every trademark you own is monitored under one predictable fee, with no per-mark charge — whether you hold six marks or six hundred, monitoring is included, so your cost doesn't climb with your portfolio. If you run a licensing program, hold character or entertainment IP, or need likeness enforcement alongside trademark and copyright, that's what CounterFind is built to do.
How does CounterFind compare to Podqi?
Podqi is a newer, AI-native platform built around automation speed stating it delivers “95% of enforcement without a human in the loop” (podqi.com, August 2026), with the premise that most enforcement should happen without a person in the loop, and purpose built for direct-to-consumer brands facing high volumes of obvious counterfeits and no authorized reseller network.
CounterFind is built on a different premise, deliberately. The question isn't whether AI can find counterfeits, of course it can. We (and most brand protection providers) use AI tools within their platforms. The real question who is accountable when AI is wrong. That is the work an automated tool skips to be cheap. Deciding whether a seller with your logo on their product is a counterfeiter, a gray-market reseller, a licensee operating outside their territory, or a fully authorized retailer is a judgment call about your business, not a pattern-match on an image. Through our CSM team, every enforcement action is validated against your authorized licensee and distributor list before it is filed. A wrongful takedown against an authorized partner costs more than a missed counterfeit.
If you license your IP, work through authorized partners, or need enforcement that can tell the difference, that's what CounterFind is built to do.
What does CounterFind cost compared to brand protection software?
Pricing follows the program, not a rate card: four tiers plus separately priced modules, with no charge per trademark monitored and no hourly billing. The final number is built around the marketplaces, marks and coverage you actually need.
How pricing works →