FAQ

Get to Know CounterFind

Get answers about pricing, coverage, results, and how CounterFind works.

What does CounterFind cost?

CounterFind pricing is based on the level of coverage and services your brand needs. Your final pricing is determined after we understand your exposure, enforcement needs, and the services that make sense for your brand. CounterFind does not charge per trademark monitored.

Which marketplaces and platforms does CounterFind cover?

More than 100 marketplaces and social platforms worldwide — and counting. CounterFind monitors and enforces across every marketplace that matters, including Amazon, eBay, Etsy, Walmart, Mercado, Temu, AliExpress, DHgate, Rakuten, Wish, and Mercari, plus social platforms like Facebook Marketplace, Instagram, and TikTok, Google Shopping, and standalone rogue websites. Coverage spans U.S. and international marketplaces, including the cross-border platforms where counterfeit merchandise originates. When infringing listings migrate to a new platform, we rapidly expand to follow them — your protection isn't limited to a fixed list.

Does CounterFind cover international marketplaces?

Yes. CounterFind offers international monitoring and enforcement for brands that need protection beyond U.S. marketplaces and platforms.

What is CounterFind's takedown success rate?

95%+ of infringing listings CounterFind acts on successfully removed.

How quickly are infringing listings removed?

CounterFind typically achieves a 24–48 hour takedown turnaround on most marketplaces and platforms.

What happens when a takedown doesn't work the first time?

Some cases require more than an initial takedown. Counter-notices, repeat offenders, offshore storefronts, and other complex cases may require additional escalation. CounterFind's client success team supports the enforcement process beyond that first action and helps determine the appropriate next step.

Does CounterFind use AI for brand protection?

Yes. CounterFind strategically leverages AI-enhanced technology in specific areas within our Brand Defender platform to help identify and prioritize potential infringement. The technology supports the process, while the CounterFind team provides the human expertise behind enforcement. Our team will always evaluate the use of AI among other tools to continuously improve user productivity and optimize results.

Is CounterFind software or a managed brand protection service?

Both. CounterFind's technology helps identify, prioritize, and track infringement, while the team supports the enforcement work behind it. You get the visibility and efficiency of a platform with people helping turn that information into action.

How does a managed brand protection service differ from brand protection software?

Brand protection software can help identify potential infringement, but identifying it is only part of the job. CounterFind combines technology with hands-on support to help brands move from detection and prioritization through enforcement and escalation as efficiently and effectively as possible.

How does CounterFind help prevent incorrect takedowns?

CounterFind combines technology with human oversight to help distinguish authorized sellers and licensees from infringing activity before enforcement actions are taken.

Can CounterFind help recover money from infringers?

Yes. Infringement Recovery is a separate CounterFind service that creates a path to pursue financial recovery from eligible infringers.

How is CounterFind different from other brand protection companies?

CounterFind combines brand protection technology with licensing expertise and flexible enforcement support. Built by licensing veterans who have managed brands from your side of the table, CounterFind understands how infringement affects your marks, licensees, and licensing economics. Our technology helps identify and prioritize infringement, with service and enforcement support tailored to your brand's needs.

More Questions? We're Here to Answer Them

Every brand's challenges are different. Request a demo to talk through yours and see how CounterFind can help.